Description
Marketing Masterclass for Startups and Leaders 2021 teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Marketing Masterclass for Startups and Leaders 2021 is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.
To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.
The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.
Accredited by CPD
Instant e-certificate and hard copy dispatch by next working day
Fully online, interactive course with Professional voice-over
Self paced learning and laptop, tablet, smartphone friendly
24/7 Learning Assistance
Discounts on bulk purchases
Who should take the course
Anyone with a knack for learning new skills can take this Marketing Masterclass for Startups and Leaders 2021. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Accreditation
All of our courses, including this Marketing Masterclass for Startups and Leaders 2021, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
Curriculum
Section 01
Introduction to Building Your Model
Role of Marketing
Importance of Modern Marketing
Framework for Building Your Marketing Model
Step 1: Know Your Numbers
HOMEWORK: KNOW YOUR NUMBERS
Step 2: How to Measure the Right Numbers
The Art of Experience Mapping
The Buying Process
HOMEWORK: BUYER JOURNEY QUESTIONS
Step 3: Conversion Rates
Do You Know Your Industry Averages?
Step 4: Building Your Model
Knowing the Value of a Lead
HOMEWORK: BUILD YOUR MODEL
Step 5: Building Your Scenarios
HOMEWORK: BUILD YOUR FUNNEL
Practical Campaign Models
Next Steps
Section 02
Introduction to the Belief Framework
Rule 1: Everybody has Beliefs
Rule 2: Belief is a Strong Motivator
Rule 3: Belief Precedes Behavior
Rule 4: All Beliefs can be developed
Rule 5: Beliefs can be measured
The 5 Belief Framework Principles
Principle 1: Act like a Mentor
Belief Framework: Definition of Mentorship
Belief Framework: A Mentor is Other-Centered
Belief Framework: A Mentor is Authentic
Belief Framework: A Mentor is Empathetic
Belief Framework: A Mentor is an Authority
Belief Framework: A Mentor is Committed
Principle 2: Your Customer is Human
Introduction to Personas
HOMEWORK: DEFINING YOUR TARGET MARKET
Elements of a Good Persona
Telling Your Persona’s Story
HOMEWORK: PERSONAS
Principle 3: Identify and Establish the Need
Defining Consumer Needs
Discovering Your Genuine Contribution
Create or Satisfy Needs?
HOMEWORK: IDENTIFY AND ESTABLISH THE NEED
Principle 4: You Have the Solution
Journey Specific Solutions
HOMEWORK: ESTABLISHING THE SOLUTION
Content Types per Stage
HOMEWORK: DEFINING THE BUYING PROCESS
Principle 5: People Respond to Direction
Ad & Brand Exposure
Two Types of Actions
Creating the Belief Framework
HOMEWORK: THE BELIEF FRAMEWORK
Values-Based vs Fear-Based Marketing
Features vs Benefits
Section 03
Introduction to CRO
Defining Conversion
Building Your Conversion Plan
STEP 1: MEASURE
3 Primary Methods of Data Analysis
Data Tools and Tags
HOMEWORK: INSTALLING TOOLS
Important KPIs@
Funnel Pages
HOMEWORK: DASHBOARD & REPORTS
HOMEWORK: SEGMENTS
STEP 2: ANALYZE
Funnel Touchpoints
Hypothesize
Prioritize
HOMEWORK: CRO WORKLOG
STEP 4: DESIGN
Mobile Design
Buzzword Compliance
User Experience
Consumer Focus
What’s Missing?
STEP 5: IMPLEMENT
STEP 6: LEARN
Key CRO Takeaways
Section 04
Introduction to SEO
Defining Modern SEO
The 5 Primary Keys of SEO
Common SEO Myths and Misconceptions
Why is SEO Important?
The SEO Plan
PART 1: TECHNICAL SEO
Wrapped into Next Video
Meta Tags
Meta Tag: Title
Meta Tag: Description
URL Construction
Duplicate Content
PART 2: CONTENT
Stage 1: Keyword Research
4 Steps of Keyword Research
HOMEWORK: KEYWORD LIST
Stage 2: Content Audit
Conducting a Content Audit
Stage 3: Competitor Analysis
HOMEWORK: SITE COMPARISON
Stage 4: User Experience
PART 3: LINKING
Internal Linking
External Linking
Link Flywheel
Link Types
Link Building Strategies
Social’s Impact on SEO
HOMEWORK: SOCIAL INFLUENCERS
METRICS
Metric: Keyword Rankings
Metric: Backlinks & Linking Root Domains
Metric: Organic Traffic
Metric: Average Time-On-Page
Metric: Pages Per Session
Metric: Returning Users
Metric: Bounce Rate
Metric: Page Speed
Metric: Traffic By Device
Metric: Conversions
Section 05
Introduction to Content Engagement Plan
Modern Marketing Funnel
Why Content Fails
What Makes Content Valuable?
Interactive Content
Personalize Content
Full-Funnel Content Plan
Defining Content Type
Consumer-Centric Content
STAGE 1: TOFU CONTENT
TOFU Spotlight: Social Media
TOFU Content Examples
STAGE 2: MOFU CONTENT
MOFU Goals and Tactics
MOFU Content Examples
STAGE 3: BOFU CONTENT
BOFU Goals and Tactics
BOFU Content Examples
STAGE 4: RETENTION CONTENT
Retention Goals and Content Types
Retention Content Examples
Measuring Success
HOMEWORK: CONTENT ENGAGEMENT PLAN
Section 06
Introduction to Multi-Channel Lead Acquisition
DATA INFORMED
Primary Success Metrics
Syncing Your Accounts
Tracking & UTM Codes
HOMEWORK: UTM CODES
Custom Dashboards
HOMEWORK: DASHBOARD & REPORTS
HOMEWORK: SEGMENTS
ALL CHANNELS ARE PART OF THE JOURNEY
INTEGRATED MARKETING COMMUNICATIONS (IMC)
IMC Defined
IMC Strategy
IMC Examples & Marketing Mix
DEVICE AGNOSTICISM
BRANDED STYLE GUIDE
Manual of Styles
Example Style Guides
CHANNEL: EMAIL
Email Metrics
Email Design
Email Personalization
Lead Nurturing Campaigns
Different Types of Lead Nurturing Emails
Growing Subscribers
CHANNEL: SOCIAL
LinkedIn
Facebook
Twitter
YouTube
Other Social Networks
CHANNEL: SEARCH MARKETING
#1: Be Found at Every Stage
#2: Drive Dual Strategies
#3: Boost Conversions
#4: Dominate the SERPs
#5: Conversions
Integrate, Don’t Separate
CHANNEL: REMARKETING
Why Remarketing Works
Different Types of Remarketing
