Description
This Digital Marketing Diploma is a must for anyone looking to work in the marketing industry or who wants to learn how to create a successful online marketing strategy for their business. It includes expert guidance on how to utilise key social media platforms, how to monitor web page performance, optimise web pages using SEO, and much more.
Want to know if your website or blog is performing well? This course will provide you with the skills and tools to drive traffic to your site, create engaging social media posts and maximise your followers in no time! What’s more, you’ll learn how to set up a business page and run targeted ads on YouTube, Pinterest, Twitter, Facebook and Instagram.
Not only that, but you will become an expert in digital content creation, deepening your understanding of the types of keywords your target audience use, and how your visitors are spending their time on your website. With this course, you will gain the skills to turn clicks into conversions in no time, enhance your brand’s identity and interact with your followers effectively. Enrol today and get a head start in your career!
Accredited by CPD
Instant e-certificate and hard copy dispatch by next working day
Fully online, interactive course with audio voiceover
Developed by qualified professionals
Self-paced learning and laptop, tablet, smartphone-friendly
24/7 Learning Assistance
Discounts on bulk purchases
Who should take the course
This Digital Marketing training course is ideal for small business owners and aspiring professionals looking to gain a formal online qualification to fast track their career. Professions in this field include:
Digital Marketing Assistant
Copywriter
SEO Content Writer
Small Business Owner
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Learning Outcomes
By the end of the course, learners will be able to:
Develop a winning digital marketing strategy to drive online traffic
Define target audience and unique selling proposition
Create and publish a professional-looking website or blog on WordPress
Optimise a website or webpages to make them SEO-friendly
Utilise a range of free branding tools and build proficiency in Photoshop
Use email and video marketing effectively to engage the target audience
Incorporate links into website content correctly and effectively
Analyse website and web page performance in Google Analytics
Demonstrate knowledge of the 10 commandments of copywriting
Write better headlines, construct quality articles and use keywords effectively
Curriculum
Module 01: Introduction
Module 02: Define Your Business & Target Audience
Module 03: Brand Identity
Module 04: Websites
Module 05: Email Marketing
Module 06: Copywriting, Blogging & SEO
Module 07: YouTube
Module 08: Video Marketing
Module 09: Facebook Groups (Social Media Marketing)
Module 10: Facebook Pages (Social Media Marketing)
Module 11: Facebook Ads (Social Media Marketing)
Module 12: Facebook Retargeting (Social Media Marketing)
Module 13: Facebook For Local Business (Social Media Marketing)
Module 14: Google Adwords
Module 15: Twitter (Social Media Marketing)
Module 16: Instagram (Social Media Marketing)
Module 17: Pinterest (Social Media Marketing)
Module 18: LinkedIn (Social Media Marketing)
Module 19: Periscope (Social Media Marketing)
Module 20: Social Media Live Streaming
Module 21: Podcasting
Module 22: Quora
Module 23: Google Analytics
Module 24: Google Plus (Social Media Marketing)
