Description
Overview:
Welcome to the “Google Analytics Beginners and Advanced Course!” This course provides a comprehensive guide to using Google Analytics for tracking website traffic and analyzing user behavior. Whether you’re new to Google Analytics or looking to enhance your skills, this course covers both beginner and advanced topics to help you gain insights and optimize your online presence effectively.
Interactive video lectures by industry experts
Instant e-certificate and hard copy dispatch by next working day
Fully online, interactive course with Professional voice-over
Developed by qualified first aid professionals
Self paced learning and laptop, tablet, smartphone friendly
24/7 Learning Assistance
Discounts on bulk purchases
Main Course Features:
Detailed tutorials covering Google Analytics setup, configuration, and reporting
Hands-on exercises and case studies to practice analyzing website data and generating reports
Exploration of advanced Google Analytics features such as custom dimensions, segments, and goals
Guidance on interpreting key metrics and identifying actionable insights from data
Tips for optimizing website performance and conversion rates using Google Analytics data
Access to resources and tools for troubleshooting and maximizing Google Analytics functionality
Supportive community forums for collaboration, feedback, and troubleshooting
Regular assessments and quizzes to track progress and reinforce learning
Who Should Take This Course:
Marketing professionals, website owners, and business owners looking to leverage Google Analytics for data-driven decision-making
Digital marketers, analysts, and SEO specialists seeking to improve website performance and optimize marketing campaigns
Web developers and designers interested in understanding user behavior and improving user experience through data analysis
Anyone interested in learning Google Analytics from scratch or enhancing their existing skills for career advancement
Learning Outcomes:
Understand the fundamentals of Google Analytics and its role in web analytics
Gain proficiency in setting up Google Analytics accounts, tracking codes, and filters
Analyze website traffic and user behavior to identify trends, patterns, and opportunities
Utilize advanced Google Analytics features to segment data, track goals, and measure conversions
Interpret key metrics and reports to make data-driven decisions and optimize website performance
Implement best practices for configuring Google Analytics settings and customizing reports
Apply Google Analytics insights to improve website usability, engagement, and conversion rates
Develop a strategic approach to using Google Analytics for continuous improvement and growth of online assets.
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Assessment
At the end of the Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.
Curriculum
Module 01: Overview
Module 02: Navigation and Admin
Module 03: Creating a New Google Analytics Account
Module 04: Website Account Creation
Module 05: Connecting To WordPress Website
Module 06: Connecting To HTML Site
Module 07: Connect Custom Page and Site Builders
Module 08: Setting Up Annotations
Module 09: Setting Up Intelligence Events
Module 10: Set Up Custom Segments
Module 11: Export Data for Analysis
Module 12: Set Up Custom Reports
Module 13: Set Up Google Integrations
Module 14: Google Analytics Templates
Module 15: Real Time Reporting
Module 16: Setting Up Goals
Module 17: Third Party Integrations
Module 18: Audience Menu Overview
Module 19: Interests and Geography
Module 20: Conclusion
