Description
The Retail Store Manager Course is a must for anyone who wants to progress to a management role within the retail sector. It is also perfect for anyone looking to gain essential skills to kickstart their retail career. It covers every area of managing in a retail environment, from the psychology of merchandising to the principles of supply chain management.
Through this in-depth Retail Store Manager Online Course program, you will learn expert strategies for how to attract customers into your store, communication techniques for providing excellent customer service, and the steps to creating an effective market expansion strategy that will ensure your business’s growth. What’s more, you’ll deepen your understanding of consumer behaviour and trends in the retail sector that will help you to gain a competitive edge in the market.
By the end of the Retail Store Manager Course, you will be equipped with a range of skills needed to efficiently run any retail store. You will also have an excellent understanding of your career opportunities in this field, from buying through to merchandising.
Accredited by CPD
Instant e-certificate and hard copy dispatch by next working day
Fully online, interactive course with audio voiceover
Developed by qualified professionals
Self-paced learning and laptop, tablet, smartphone-friendly
24/7 Learning Assistance
Discounts on bulk purchases
Who Should Take The Retail Store Manager Course
This Retail Store Manager Course is ideal for aspiring retail professionals and those who work in retail who want to develop essential management skills. This includes those in the following roles:
Retail Manager
Retail Business Owner
Merchandiser
Junior Marketing Manager
Fashion Buyer
Certification
Once you’ve successfully completed your Retail Store Manager Online Course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Learning Outcomes of The Retail Store Manager Course
By the end of the Retail Store Manager Course, learners will be able to:
Demonstrate knowledge of the different stages of the retail lifecycle
Identify the different careers in buying and merchandising
Create an effective retail strategy framework and market expansion strategy
Discuss in detail each retail marketing level: mass-market, middle-market & luxury
Implement demand-based pricing strategies and understand the relationship between price and value
Understand the principles of supply chain management in the retail sector
Deal with different types of customers and understand what constitutes excellent customer service
Assessment
At the end of the course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.
Curriculum
Module 01: Introduction to Retail Management
Module 02: Retail Strategy
Module 03: Retail Buying and Merchandising
Module 04: Retail Pricing
Module 05: Supply Chain Management in Retailing
Module 06: The Sales Process and Dealing with Customers at the Checkout
Module 07:Importance of Consumer Behaviour
Module 08: Taking Trends and Targeting Customers Effectively
Module 09: The Importance of Communicating with Customers
Module 10: Choosing a Retail Location
Module 11: Retail Psychology
Module 12: Negotiate the Right Deal with Suppliers
Module 13: Develop Store Security Procedures
Module 14: Management Skills for Leading Your Team
Module 15: Selling in Multiple Channels
Module 16: Retail Brand Management
Module 17: Health & Safety for Retail Stores
Module 18: Consumer Rights Act
