Description
The Search Engine Optimisation Course is a practical and in-depth training course for business owners and marketing professionals who wish to master search engine optimisation techniques to drive visitor traffic. It covers the basics such as keyword optimisation, link-building and PPC.
Ranking high on a search engine results page (SERP) is the ultimate mark of success in digital marketing. Through this Search Engine Optimisation Training Course, you will gain a clear understanding of the importance of SEO optimisation for business success, taking a look at how we can incorporate SEO techniques on social media to drive traffic and user engagement.
This comprehensive Search Engine Optimisation Course will guide you through every aspect of search engine optimisation, from local search to on-site SEO, with step-by-step training on how to conduct research to find trending keywords and terms that specifically target your audience.
Accredited, quality CPD training
Instant e-certificate and hard copy dispatch by next working day
Fully online, interactive course with audio voiceover
Course material developed by qualified professionals
Self-paced learning accessible via laptop, tablet and smartphone
24/7 Learning assistance and tutor support
Discounts on bulk purchases
Who Should Take The Search Engine Optimisation Course
Digital Marketers
Bloggers
Business Owners
Copywriters
Social Media Assistants
Learning Outcomes
By the end of the Search Engine Optimisation Course, learners will be able to:
Turn clicks into conversions through proper keyword usage
Drive visitor traffic through link-building, infographics and engaging content
Conduct an SEO audit on their website successfully
Understand their target market and utilise SEO powerful tools to engage them
Demonstrate in-depth knowledge of the latest SEO trends and techniques
Conduct effective keyword research specific to your target audience
Certification
Once you’ve successfully completed your Search Engine Optimisation Course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Curriculum
Section 01: Introduction
Section 02: SEO: Core Concepts
Section 03: On – Page Optimisation
Section 04: Keyword Research & Optimisation
Section 05: SEO Content Writing
Section 06: Off Page SEO
Section 07: Conclusion
